DVDPlay has announced that they are lowering the price on all rentals to $1 per day, effective October 1, 2008. This new pricing will also extend to Blu-ray titles for a limited time.

From the press release:

In addition to the new everyday low-price commitment DVDPlay will expand their title selection, based on customer preferences, by adding top-rated popular and classic DVDs to the new releases which are already available every Tuesday.

“In an economy of rising prices, our customers are looking for value for their entertainment dollars,” said DVDPlay President and COO Charlie Piper. “By offering more competitive pricing and a greater selection of DVDs, we’re delivering the ultimate in convenience and value to our customers and helping to make our partners, including Kroger, Safeway and Albertsons, destinations for entertainment.”

This comes at a time when Redbox - the leader in kiosk dvd rentals - has been seeing record growth.

DVDPlay reports they have about 1,400 kiosks, compared to 10,000 for Redbox.

Will this change be enough to help DVDPlay gain more marketshare in the areas where they compete with Redbox?

Personally, I have heard good things about DVDPlay customer service, as well as their selection. Perhaps this is just because they aren’t quite as popular as Redbox - and not as busy - but perhaps if they can make customers feel like they are providing better service, that will go a long way in helping them compete.

What do you think?